Post by account_disabled on Mar 9, 2024 4:38:05 GMT -5
Brand Purpose, on the contrary, is something deeper, which is leading multinationals and organizations from all over the world, across sectors, to deeply question themselves from the very foundations. Successful models: John Lewis' Christmas 2022 advert dedicated to foster children An excellent example of brand purpose strategy is the Christmas advert of the well-known British department store chain "John Lewis". For the Christmas 2022 campaign John Lewis has chosen to commit to an under-exposed cause: that of children in foster care. Christmas, with decorations and lunches, remains in the background, while in the foreground of the commercial we see a middle-aged man trying in every way to learn to use a skateboard. Through trial and error, dents and small successes, it seems that the most useful use of the board is to carry the Christmas tree.
At the end we discover instead that the reason for all these efforts Brazil Phone Number is to find common ground with Ellie, the little girl that the protagonist and his wife are preparing to welcome. A way to tell her that she is welcome and to show that kindness really has the power to make a difference in someone's life. Why John Lewis decides to talk about foster care According to the company's note, "in the UK there are around 100 thousand children and young people who will spend Christmas with families and foster care facilities and at this time of year the feeling of being isolated and forgotten becomes more acute." The brand chose to dedicate the campaign to them and start a debate in the country, supporting organizations active in the hospitality sector in various ways. With donations of money and Christmas decorations, food and gifts.
Foster children and their families are invited to JL stores to enjoy various experiences in Santa's Grotto. John Lewis customers will also be able to purchase a series of products, part of the proceeds of which (25%) will go to fund charities. “Turbulent times like the ones we are experiencing worsen social inequalities and Christmas is a time when this is felt most – adds Pippa Wicks, Executive Director of John Lewis – it is important that our company stands up and uses its voice to make a difference where possible. The Christmas campaign is an important step in our long-term plans to become the employer of choice for young people leaving the care system and to deliver.
At the end we discover instead that the reason for all these efforts Brazil Phone Number is to find common ground with Ellie, the little girl that the protagonist and his wife are preparing to welcome. A way to tell her that she is welcome and to show that kindness really has the power to make a difference in someone's life. Why John Lewis decides to talk about foster care According to the company's note, "in the UK there are around 100 thousand children and young people who will spend Christmas with families and foster care facilities and at this time of year the feeling of being isolated and forgotten becomes more acute." The brand chose to dedicate the campaign to them and start a debate in the country, supporting organizations active in the hospitality sector in various ways. With donations of money and Christmas decorations, food and gifts.
Foster children and their families are invited to JL stores to enjoy various experiences in Santa's Grotto. John Lewis customers will also be able to purchase a series of products, part of the proceeds of which (25%) will go to fund charities. “Turbulent times like the ones we are experiencing worsen social inequalities and Christmas is a time when this is felt most – adds Pippa Wicks, Executive Director of John Lewis – it is important that our company stands up and uses its voice to make a difference where possible. The Christmas campaign is an important step in our long-term plans to become the employer of choice for young people leaving the care system and to deliver.