Post by account_disabled on Dec 11, 2023 5:14:20 GMT -5
When we wanted to consume something, whether it was a product or a service, we had to go to a physical location to purchase what we wanted. Nowadays with the Internet everything is very different, we can consume from our home or from any other place from which we have access, all we need is a connected device and an online payment method . We have everything within reach of a click. Physical stores still have their role, but technology changed everything. How many times, before buying something in a physical store, have we done a search on the internet? And how many times has something we have found made us change our purchasing criteria? The plaza is now no longer a point of sale, it is any place where we have access to the internet that works 24 hours a day.
There is no longer a time or place to shop. And the promotion? Today's advertising and Phone Number List communication cannot be limited to the promotion in the media done in the past, today it is much more than that . New concepts were created and Inbound Marketing emerged that seeks to create this engagement in customers. Through Inbound we educate the public to consume our products. It is a strategy that requires more work and dedication but in the end brings excellent results. Every brand expects its customers to be evangelists of its product and not just consumers; loyal followers and spokespersons are expected to generate content in its favor .
And influencers play a great role at this point . Influencers are people who have the credibility of the public on a certain issue . But within a community anyone can be an influencer . By captivating a customer to the point that they become an evangelist for your brand, you will have an influencer within their community. Social networks have a fundamental role at this point. When you manage to generate engagement with your customers, they can share your content and even generate new content about your brand.
There is no longer a time or place to shop. And the promotion? Today's advertising and Phone Number List communication cannot be limited to the promotion in the media done in the past, today it is much more than that . New concepts were created and Inbound Marketing emerged that seeks to create this engagement in customers. Through Inbound we educate the public to consume our products. It is a strategy that requires more work and dedication but in the end brings excellent results. Every brand expects its customers to be evangelists of its product and not just consumers; loyal followers and spokespersons are expected to generate content in its favor .
And influencers play a great role at this point . Influencers are people who have the credibility of the public on a certain issue . But within a community anyone can be an influencer . By captivating a customer to the point that they become an evangelist for your brand, you will have an influencer within their community. Social networks have a fundamental role at this point. When you manage to generate engagement with your customers, they can share your content and even generate new content about your brand.